Mahindra Tractors sales up by 40%
New Delhi Farm equipment maker Mahindra Tractors reported a 39.88 per cent rise in its total tractor sales at 9,123 units in February compared with 6,522 units in the same month last year.
The domestic sales grew by 47.86 per cent last month at 8,879 units against 6,005 units in the year-ago period, the company said in a statement. Exports, however, fell by 52.80 per cent to 244 units from 517 units in the corresponding period last year. The company said as a result of its merger with Punjab Tractors (PTL), effective from August 1, 2008, the total sales include 3,012 units of the merged entity.
Mahindra Tractors announces all India on-the-spot loans:
Mahindra & Mahindra Ltd. (M&M), the leader in the Indian tractor industry for the last 25 years, has launched a unique customer-centric initiative across eight states. M&M has tied-up with Mahindra Finance to provide on-the-spot tractor loans to farmers through its dealerships.
The ‘On-the-Spot-Loan Mahotsav’ will be held across Andhra Pradesh, Tamil Nadu, Karnataka, Maharashtra, Punjab, Haryana, Gujarat and Rajasthan from June 7, 2008 to July 7, 2008. The tie-up with Mahindra Finance will enable farmers in these eight states to avail of attractive loan schemes to purchase tractors. Mahindra Finance executives will be present across dealerships to help farmers process their loan applications as soon as possible.
Expressing his views on the new initiative, Mr. Anjanikumar Choudhari, President – Farm Equipment Sector, Mahindra & Mahindra Ltd., said “The on-the-spot tractor loan scheme is an opportunity for our valued customers to purchase Mahindra Tractors at attractive rates in a tough market. At Mahindra, we are committed to increasing rural prosperity and this initiative is part of that endeavour. Our innovative methods of reaching out to customers have, in fact, enabled us to consolidate our position as the market leader for the last 25 years.”
“Quick processing of documentation and single-window clearance will allow farmers across the country to purchase tractors with minimum time delay. Moreover, Mahindra Finance’s vast rural network will ensure that even customers in the farthest reaches of the country can avail of this scheme,” said Mr. Ramesh Iyer, Managing Director, Mahindra Finance.
Today, Mahindra is the third largest tractor company in the world. It is also the largest manufacturer of tractors in India with sustained market leadership of 25 years. It designs, develops, manufactures and markets tractors as well as farm implements. The Sector has also found significant success in the international market. Mahindra (China) Tractor Co. Ltd. manufactures tractors for the growing Chinese market and is a hub for tractor exports to the USA and other western nations. M&M has a 100% subsidiary, Mahindra USA, where it assembles 14 products for the American market. Today, the 'Mahindra' tractor has come to be recognized as a powerful symbol of productivity and performance. FES is also the only tractor manufacturing company to win both the Deming Application Prize and the Japan Quality Medal, two of the highest quality accolades that can be won by any company.
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